A single shoot; A year’s worth of content.

IFPL approached us with a rare opportunity. One of their clients, Electra Airways, was retrofitting an Airbus A320 and granted full access to the entire process, including the installation of IFPL's Cobalt Spectrum lighting system.

Both sides recognised this access wouldn't come around twice, so rather than producing a single film, we built a content strategy designed to serve the brand for years to come.

The centrepiece was a hero documentary, drawing perspectives from IFPL, Electra Airways, Acro Aircraft Seating, and Airbus themselves, who were directly involved in the design. At the heart of the film was the strip-out and refit of the aircraft, captured through our timelapse expertise to give full cinematic weight to the scale of the work. Alongside the hero film, we produced a full suite of supporting content: demonstration and training films, and even a blooper reel.

Because this was a joint effort between two brands, every piece of content was built to work for both. We produced standalone films specifically for Electra Airways, ensuring their story was told on its own terms, not folded into IFPL's.

We backed the films with a full stills library, giving both companies a lasting set of marketing assets beyond the films themselves.

Years on, the work is still earning its keep, regularly appearing in brochures, at trade shows, and across social platforms.