Longthorne Gunmakers
Turning a luxury shotgun brand’s YouTube channel into somewhere shotgun enthusiasts actually want to spend time.
One documentary; an entire series in the making.
We approached Longthorne with an idea: that what their audience actually wanted wasn't another product video, but a documentary that let them in.
They backed the idea, and we produced a 15-minute film. It struck a chord immediately, the audience response made it clear there was an appetite for more, not less.
That response became the foundation for two new formats. A Clarkson's Farm-style mini-series, following the trials and tribulations of running Longthorne day to day, and a Who Do You Think You Are-style interview series, seeking out the most interesting characters in the gun trade and the stories behind them.
What started as a single film became the start of an entire slate.
